World Premium Points of Interest (POI)

World Premium Points of Interest¬ provides location and detailed company information for a diverse¬ set of¬ commercial and retail¬ businesses, leisure and geographic features and landmarks¬ in more than¬ 150¬ countries¬ and territories¬ around the world.¬ Coverage includes over¬ 110 million¬ POIs, more than 24 million of which are located in the US.

Gain valuable insight into¬ businesses and¬ brands¬ to make better-informed business decisions regarding:

  • Risk analysis
  • Access to services or recreation facilities
  • Store location
  • Location-based marketing
  • ‚ÄúFind my nearest‚ÄĚ searches


  • High-quality, internationally consistent POI datasets.
  • Facilitates¬ a thorough review of business information, from analysis to action.
  • Offers best overall value in a global business database.
  • Enables comprehensive business and service analysis.
  • Provides current and relevant business data for use across multiple industries.
  • Helps users¬ analyze¬ market opportunities and assess competitive threats.
  • Supports¬ more effective marketing and sales strategies and more balanced sales territory assignments.


  • Combines the best features from industry leading business and POI sources.
  • Classified using both Pitney Bowes¬ MiCode¬ and Standard Industrial Classification (SIC) codes.
  • Cross-referenced to create hierarchical relationships between¬ related POIs.
  • Enhanced brand name standardization identifies POIs with their common brand.
  • Updated monthly to¬ ensure the most current business and location data.
  • A consistent data structure within countries and across international borders.
  • Pipe delimited text file format¬ provides¬ for¬ easy¬ integration.
  • Synchronized¬ with the World Premium POI, Drivetime Zones and Pedestrian Isochrone¬ datasets.
  • Financial stress scores and delinquency scores available for the US and Canada.

Coverage details

  • Coverage: Global
  • Release Schedule: Monthly
  • Unit of Sale: Country

Attributes include, but are not limited to:

The hierarchical POI classification scheme¬ ensures¬ global consistency and ease of use.¬ ¬ Access more than¬ 19,000 business categories including:

  • Transportation
  • Shopping
  • Education
  • Public utilities
  • Health
  • Sports
  • Government entities
  • Eating and drinking
  • Police, fire and hospitals
  • Commercial and retail banking
  • Accommodation
  • Recreation

POIs are¬ identified by a unique and persistent reference number¬ that provides¬ consistency across releases.¬ ¬ Each record¬ contains 72¬ distinct¬ attribute fields,¬ including:

  • Unique record identifier
  • Postal address
  • Name
  • Name alias
  • Brand name
  • Telephone number
  • Fax number
  • Web address and email
  • Longitude and latitude (WGS 84 Datum)
  • Highest ranking manager
  • Standard Industry Classification code and descriptions
  • Revenue numbers
  • Domestic and global parent company names and contact information